What is www.search.travel?
www.search.travel is a new vertical search portal that provides consumers a more reliable, safe and easy way to find information about legitimate travel and tourism suppliers online.
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What is a vertical search portal?
A vertical search portal is an Internet tool that helps consumers mine for data on specific topics. Vertical search portals generally provide more accurate results because they have a narrower focus than other search engines and thus, reduce extraneous results.
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Is there a need for a vertical search portal that only searches travel?
Yes. Vertical search tools bring organization and structure to the Internet and are gaining popularity with consumers, who conduct more than 250 million travel-related searches online each month.
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How is www.search.travel different from other search engines?
As an online research tool, www.search.travel delivers qualified search results from the entire World Wide Web, giving priority to legitimate destinations and businesses that have been authenticated. By using www.search.travel, consumers can now find all things travel-related while saving valuable time and gaining peace of mind, because priority placement is given to " .travel authenticated" registrants, eliminating the need for consumers to sift through pages of irrelevant results or visit web sites that may not be reputable.
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What does it mean to be .travel authenticated?
In order to own a .travel Internet domain name, applicants must be "authenticated" to verify that they are legitimate travel companies and legally entitled to use the domain names. This authentication process is intended to eliminate the common practice of cyber squatting that has made searching the .com space so frustrating for consumers seeking accurate information and legitimate suppliers. Since the introduction of the .travel Top Level Domain, thousands of destinations and tourism-related companies have registered their domains in the .travel Internet space reserved exclusively for travel and tourism entities.
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What are the different ways to search for travel-related information using www.search.travel?
With www.search.travel, consumers can either search for travel information by entering a search phrase or keywords into the search field provided or select from a given list of travel industry tabs to narrow their travel-related searches.
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What are the key benefits of www.search.travel for consumers?
When using www.search.travel to perform online travel-related searches, consumers can obtain more qualified and relevant results than possible using other search engines. With www.search.travel, priority placement is given to " .travel authenticated" registrants, allowing consumers to locate information about travel products and services on the Internet quickly and easily by eliminating the need to sort through pages of irrelevant results and disreputable websites. Consumers are also secure knowing that the .travel results displayed represent legitimate businesses and organizations within the global travel community.
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What are the benefits of www.search.travel for .travel domain holders?
www.search.travel allows the travel and tourism industry to reach consumers more efficiently. Past concerns of being lost in the clutter of the ".com" world, inequitable rankings in current search engines, cyber squatting and misrepresented and disreputable websites are eliminated with www.search.travel. Travel and tourism-related businesses are assured that their information, products and services will appear as the lead results, filtering out disreputable and irrelevant websites. Businesses will also have the benefit of increased consumer confidence in their company, as " .travel authenticated" businesses are identified immediately by consumers as a valid authority within the travel industry.
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What special features are offered by www.search.travel?
Each search result for a " .travel authenticated" business will be clearly identified as " .travel authenticated." Mousing over the " .travel authenticated" icon reveals detailed information about the business. Only .travel authenticated sites have this feature.
Another highlight of www.search.travel is the "quick links" icon that is available for .travel authenticated businesses only. Selecting the quick links icon enables individuals to quickly contact a business by providing direct links from the search results to each company's website, online reservations service, e-mail and phone.
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Will travel businesses and organizations that don't have .travel domains appear within search results?
Yes, but companies without .travel domain names will show up as secondary results. All .travel authenticated entities receive preferred placement on the results page, appearing before any non- .travel authenticated company is listed.
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What do .travel domain holders need to do to ensure their companies are represented on www.search.travel?
As long as domain holders have purchased their .travel domains and completed their directory profiles, they will automatically be included in all searches. Companies that purchased .travel domains, but have not yet integrated them into their online marketing efforts, should do so immediately to take full advantage of the new opportunity for additional consumer exposure.
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What percentage of current domain holders are actually using their domains?
There's no way for Tralliance to know which businesses are actively using their domain names. However, there are many large-scale initiatives underway that involve entire countries marketing their travel-related assets in the .travel Internet space. With the added consumer benefit now provided through www.search.travel, we anticipate that nearly all companies holding .travel domains will quickly put them to use.
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How does www.search.travel prioritize the order in which .travel authenticated results appear?
.travel authenticated results appear in order of relevance to the search query terms.
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Can companies pay Tralliance for preferential editorial placement in search results?
No.
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Can companies advertise on www.search.travel?
Yes, but advertising will be clearly identified and easily recognizable to consumers.
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Where do the non " .travel authenticated" results come from?
Tralliance is working with a third-party search engine provider to augment the .travel results so that customers have a wider selection of search results. However, .travel authenticated results will always appear first.
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Does www.search.travel replace the .travel Directory?
No, www.search.travel does not replace the .travel Directory. Instead, the new search engine acts as an extension of the Directory and provides an additional tool for travel businesses and organizations to present their products and services to consumers, and for consumers to research travel information on the Internet.
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What is the difference between www.search.travel and www.directory.travel?
www.search.travel is a Web-based search engine that is optimized for the research of travel information and products. Designed with consumers in mind, search results using www.search.travel include .travel authenticated websites and general web results.
The .travel directory is a database that augments www.search.travel and provides detailed profiles of travel companies with a registered .travel domain. Information is currently available in ten languages. Searches within the directory only provide results for .travel authenticated businesses.
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